The Most main League Soccer franchise previously identified as Columbus Crew revealed a brand fresh title and crest Monday, marking a essential rebranding for one in every of the league’s first franchises.
The club will bound by Columbus Soccer Membership, or Columbus SC, losing the note “Crew” from their formal title. A series of social media posts made obvious that Columbus will continue to incorporate “Crew” as a casual nickname as a advance to honor its ancient previous.
That used to be no longer ample to assuage Columbus followers, plenty of whom expressed displeasure with the adjustments. A substitute.org petition launched Monday to “Retain the Crew” attracted extra than 3,000 signatures by Monday afternoon.
“Weeding out The Crew? We ARE the Crew,” the petition’s description stated. “It be what makes us stand out. It be weird and wonderful and does now not mix into the listless SC and FC and Uniteds.”
Columbus will continue to position on murky and gold kits, keeping the colors it has donned since the league’s inception in 1996, nonetheless the main crest used to be changed from a round shield that contains the number 96 to a huge block C.
“The sleek course of our Membership and our city presents a pure time to seem our identification going forward,” Columbus president and GM Tim Bezbatchenko stated in an announcement. “Our identification and brand evolution entails a shift in our mindset to be constant contenders on the pitch, nonetheless moreover entails evolving our look each and each within the neighborhood and during competitions.
“With the upcoming completion of our fresh, well-liked, dynamic stadium, our world-class OhioHealth Efficiency Heart, and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization.
“We are proud to characterize Columbus on the area stage of soccer and aspire to relieve elevate town and honor it for what it has executed for the Membership. We are Columbus Soccer Membership, we are The Crew, and we are able to continually be the Murky & Gold.”
Columbus has a definite ancient previous as one in every of 10 charter golf equipment, and the main MLS group to invent a soccer-explicit stadium. The club has won one U.S. Originate Cup and two MLS Cups, including in 2020 with a 3-0 clutch over the Seattle Sounders.
-Field Stage Media